Rarely has the world of work seen so many changes as it has today. On the one hand, the spread of the pandemic has increased the practice of teleworking, on the other hand, innovation, creativity and digital technology are opening up new possibilities and reinventing professions. Indeed, the pandemic has forced almost 6 million workers to work remotely across Europe. This is a questionable figure considering that in 2019, before the COVID era, there were only 570,000.
Moreover, digital and innovation and the professional opportunities linked to these sectors have led to a significant increase in the number of so-called digital nomads.
The characteristics of digital nomads
The digital sector is quite complex and ramified.
As we shall see, the professions within it have a large number of overlapping skills and functions: this makes it almost impossible to define the precise boundaries between one profession and another, not least because responsibilities also depend in part on the professional reality in which they are embedded.
It is undoubtedly their way of working that brings these workers together: they can work as freelancers or as employees, collaborating with other professionals working in well-structured communication agencies.
But let's see what the 5 professions of tomorrow are to work from wherever you want.
One of the most sought-after positions is undoubtedly that of digital manager, the person responsible for internal digital communication, who develops plans and strategies to achieve marketing objectives. The digital manager creatively manages the various communication channels, notably by relying on a team composed of different profiles, including the SEO expert, the digital public relations expert or the UX designer.
The following are some of the main responsibilities of the profession:
- Organise digital campaigns,
- coordinating the company's presence on the web and on the most appropriate platforms through brand awareness strategies,
- manage the company's social networks,
- optimising the website's performance by increasing its capacity to generate traffic and improving its conversion rate.
Web Marketing Manager
The web marketing manager is responsible for the marketing strategies that a company implements on the Internet. His/her mission is mainly to promote a company's products and services on the web and to increase sales and brand awareness.
Concretely, these are its fields of action:
- create and implement online marketing strategies to increase sales, turnover and business success of a company,
- thoroughly studying the reference market, through market research and monitoring the activities of competitors,
- analysing the behaviour of current and potential customers,
- developing a web marketing plan according to the specific objectives of the company or organisation for which they work. This plan usually includes the use of different marketing channels coordinated with each other (SEM, SEO, e-mail marketing, etc.).
The web developer is a professional figure specialised in programming web applications, platforms and dynamic websites, accessible from private (intranet) or public (Internet) networks.
In essence, the developer creates the website or web application from scratch: he/she programs the source code, creates the user interface, sets up the content management systems (CMS) and data protection systems.
In practice, the developer must ensure that the site exactly meets the system requirements, technical specifications and the needs of the clients, both for the part visible to users (the front end) and for the part usable by the site administrators (the back end).
The e-reputation manager is responsible for analysing and managing the image of a company or person on the Internet and on social networks.
After analysing this content, he or she must intervene with appropriate strategies in the event of difficulties (negative comments) and to identify and adopt development projects in the event of new commercial opportunities. His profile is therefore halfway between a data analyst and a web communication expert: he must be able to analyse trends, influences and difficulties in order to develop marketing strategies in the interest of the company.
The role of the security manager is gradually being deployed in large companies and even in SMEs, especially since the adoption of the RGPD and the growth of the IT security sector: this is why it is one of the jobs of the future.
This is why it is one of the jobs of the future. This professional is in charge of defining an IT security strategy, designing protection programmes and creating and enforcing procedures to mitigate IT risks.
Why is this a job of the future? According to the Information Security & Privacy Observatory of the School of Management of the Politecnico di Milano, investments in security are constantly increasing (11% per year between 2018 and 2019, with the latter year generating a total turnover of 1.3 billion euros), while 40% of companies have not yet called on the services of an IT security professional.
How the Yousign electronic signature can help digital nomads
All the jobs we have just mentioned can rightly be considered as digital nomads, i.e. professionals who, thanks to teleworking, can do their job wherever they are, without the constraint of having to go to the office every day.
Technology offers these profiles indispensable tools to be able to exercise their profession in the best conditions, with speed and efficiency, without the need for physical meetings or geographical proximity.
This is why Yousign's electronic signature is undoubtedly a valuable ally for professionals who can sign contracts and documents using a fast and secure process that not only optimises their work, but also is sustainable, saving paper and limiting their travel.
In order to meet the requirements of freelancers and professionals, Yousign has also created a plan especially for them: One adapts to the needs and economic situation of each individual, is non-binding and can be activated and deactivated in complete freedom, without constraints.
For €9 per month per user, it offers everything you need to get started with electronic signatures:
- 10 electronic signatures per month,
- 1 user,
- 1 turnkey signature interface,
- online help,
- time-stamped proof file and archiving for 10 years,
- creation of workflows,
- automatic reminders,
- dynamic text fields,